How A Sales Letter Generator Can Spice Up Your Website
Are you losing business becauseof yourwebsite? More and morecustomers;are logging on to the Web to decide whereto spend theirmoneybecauseit is quick and convenient, and theycan jumpfromsiteto siteinsteadof walking fromstore to store.
Web savvycustomers;don’tneedto be patient, studieshaveshownthatyou needto engagea potential customerveryquicklyby giving them easy, fast access to the information theyneed. Otherwise theywillsimplymove on to the nextsite.
Appealing designand speedy functionalityare importantbut theydon’tensure thatyoursiteis wellstructured;(intuitive) or wellwritten (clear).
Write First
Thereal messageon most websites;is in the writing, and so it makes sensethatthe writing shoulddeterminethe structure.Unfortunately,this is not the usualcase. Most businesses choosethe structureand designof theirsitefirstand then try and fit the writing aroundthatstructure.This flies in the face of commonsense.Whenyou speakto someone, you structureyourspeecharoundyourmessage, you don’tdecide on a structurethen changethe messageto suit. So you needto plan whatyou want to say beforeyou create the site. Maybe even write the wholething firstand then use the messageto determinethe structure.
Whendeciding whatto write, think aboutwhatyourcustomerwants to knowrather than whatyou want to say. It’sa subtledifference, but it is the key to engaging a potential customer.
Most customers;willwant to knowthe basics:
– Whatdo you do?
– Whatbenefitcan you offer them?
– Why shouldtheychooseyourservice or product?
– Whatdoes it cost?
– How can theycontact you?
– Where are you located?
Brevity & Clarity
Your websitehas to communicatea lot of information and to make mattersworse, you are goingto havelimited space. Ideally, yourcustomerwon’thaveto scroll on any page (allyourinformation willfit in a singlewindow) and thatsingleviewwillneedto containmorethan justwords.The designand navigation elements take up abouta third of a window,and you shouldleavea bit of room for white space (youdon’twant to overwhelm the customer). As a ruleof thumbyou shouldexpectto haveabouthalf the window freefor text.
How you are goingto fit all yourinformation in sucha confined space?This is wherewriting skills come in – chooseyourwordsverycarefully.
Websitescan be an extremelypowerful pieceof marketingcollateral. You can reachmillionsof potential customers;for as littleas a few hundreddollars. Unfortunately,yourcompetitors are all doingthe same thing – it’sa level playing fieldbut thereare a lot of players.
It is importantthatyourmessageis structured;and wellthoughtout,otherwiseyoursitewillbe a mess and no-onewillbotherto read aboutyourbusiness. If yourmessageis clear,yoursitewillbe simpleand easyto use.It’sall in the words.
About the Author
Ben is well know online publisher havng quite a number websites set up already. Come check out his latest site dealing with Sales Letter Generator Watch how this latest Sales Letter Software turns you into an expert copywriter even if you have no experince writing whatsoever!
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